Turn Old Customers Into New Jobs — On Autopilot
Follow-up and referrals are two of the highest-ROI activities any tradesman can do — but most never get round to them. JobCapture automates both. When a job is complete, it follows up automatically with that customer over the coming days and weeks. It also sends a referral request at the right moment, asking happy customers to pass on your number. You don't have to remember to do it. The system handles it every time.
What is automated follow-up for tradesmen?
Most trades lose two types of jobs: enquiries that don't reply to the first message, and past customers who would happily book again but never thought to get in touch. Automated follow-up fixes both. When a new enquiry doesn't respond, JobCapture sends a follow-up message automatically — so you're not manually chasing. When you want to fill a quiet week with rebook jobs, a one-click reactivation campaign goes out to your past customer list.
Why most trades leave money in their contact list
If you've been in business for a few years, you've got a list of customers who already trust you. Most of them would happily use you again — or send you a referral — they just haven't thought about it. And you haven't reminded them.
So instead of paying Checkatrade two, three hundred pounds a month for leads that go to ten other businesses at the same time, you've got a list sitting on your phone that's already bought from you and already trusts you.
A simple reactivation message — "We're taking on a few jobs in your area this month. Anything you've been putting off?" — goes out to that list with one tap. Replies come back to your phone. You pick the jobs you want.
New enquiry follow-up works the same way. The first message doesn't always get a reply. The second one often does. The system handles both automatically — so none of it relies on you remembering to chase.
How follow-up and reactivation works in JobCapture
New enquiry follow-up:
Step 1: Someone fills in your form or contacts you.
Step 2: You get an instant SMS (via missed-call text-back or the website form).
Step 3: If they don't reply within a set time, JobCapture sends a follow-up automatically.
Step 4: You reply when they respond. The job's still alive.
Past customer reactivation:
Step 1: You decide you want to fill your calendar — quiet week, end of season, or just because.
Step 2: With one click in the app, a reactivation message goes to your past customers: "We're taking on a few jobs in [area] this month — anything you've been putting off?"
Step 3: Replies come into your phone. You pick the jobs you want.
Real result
"Working with them has been a game-changer for our business! I took their client acquisition system and we had to dial down our advertising because we were getting more clients than we could handle."— Darryl W
Which tradesmen benefit most?
Any established UK trade with a contact history — even just a list of numbers in their phone. Plumbers, electricians, builders, roofers, landscapers, and other home-service trades who've built up a client base over the years and want to make more use of it.
Especially useful for tradesmen who have quiet periods and want a cost-free way to fill them.
What does it cost?
Follow-up and reactivation are included in the full JobCapture System™.
£197/month — full system, done for you.
£591/quarter — same system, less billing.
No contracts. Cancel anytime.
Frequently asked questions about follow-up and reactivation
Does it follow up automatically or do I have to set it off?
New enquiry follow-up runs automatically based on timing you agree during onboarding. Reactivation campaigns are one-click — you choose when to send them.
What does the follow-up message say?
We write the templates during setup. They're short, friendly, and in your voice — not generic marketing copy.
Will it annoy past customers?
A relevant, occasional message from a tradesman they've used before rarely does. The message is about whether they need a job done — not a newsletter or a sales pitch.
How do I know who's in my past customer list?
During onboarding, we import your contact list (from your phone, invoices, or wherever you keep records). From there, the system manages it.